KeHE debuts emerging brands program
KeHE, a U.S. natural and organic specialty food distributor, has debuted an emerging brands program—KeHE elevate—to nurture early-stage brands and maximize their growth and success potential in the marketplace.
KeHE, a U.S. natural and organic specialty food distributor, has debuted an emerging brands program—KeHE elevate—to nurture early-stage brands and maximize their growth and success potential in the marketplace. The endeavor will support the company’s retail partners by curating a portfolio of up-and-coming brands to augment their assortment. It will also provide startups with a platform for growth, allowing them to reach more shelves nationwide. KeHE’s Category Management will act as advisors, educate brands on the evolving landscape, and propel sales and points of distribution through the program.
“The struggles that emerging brands face within the retail landscape are tough,” said Katie Paul, vice president of Category Management and Growth Solutions at KeHE, in a company press release. “In fact, 95% of new products fail each year, according to the Harvard Business School. KeHE is uniquely positioned to help suppliers via elevate, which is designed to alleviate those barriers by providing a broad range of growth and profitability support from our merchandising and sales teams.”
KeHE Category Management is now searching for program candidates.
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